Editorial policy & AI disclosure
This page describes, honestly, who writes the editorial library on petcapsule.app, how we use AI, what we will and will not publish, and how to report a problem.
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Important: this site does not provide veterinary advice
No contributor to Pet Capsule is currently a licensed veterinarian. The editorial content on this site — including symptom guides, emergency first-aid pages, life-stage guides, breed and condition pages, blog posts, and glossary entries — is general consumer information only. It is not veterinary advice, diagnosis, or treatment. It does not create any veterinarian-client-patient relationship between you and Pet Capsule, SECURIGHT PTY LTD, or any of its personnel.
For any specific decision about your pet, consult a veterinarian who is licensed in your jurisdiction and who can examine the animal. For an emergency, follow the instructions on the relevant emergency page and contact a vet or poisons helpline immediately.
Who publishes Pet Capsule
Pet Capsule is published by SECURIGHT PTY LTD (ACN 606 659 125, ABN 25 606 659 125), an Australian proprietary company with its registered office at 43 Sanctum Drive, Weir Views, VIC 3338, Australia.
At the date above, the editorial operation is a single founder working with AI assistance, not a multi-person editorial team and not a network of credentialed veterinary reviewers. We say this plainly because some legal frameworks (Australian Consumer Law, the EU Digital Services Act, Google's E-E-A-T quality guidance) treat transparency about size and process as a positive trust signal, and dressing up a small operation as a larger one as a negative trust signal. If and when we engage external veterinary reviewers or add named editors, we will update this page and add their attribution on the articles they reviewed.
We do not accept paid guest posts. We do not currently run sponsored editorial. We do not currently operate an affiliate program; if we ever do, affiliate links will be clearly labelled on the page where they appear.
How we use AI
Drafts of editorial content on petcapsule.app are produced with the assistance of large language models — at the date above, primarily Anthropic Claude and Google Gemini. The model list and the way we use them may change over time without further notice on individual pages.
Each draft is reviewed before publication. The review is performed by the founder, not by a credentialed veterinarian. The review checks that the content is consistent with what we understand to be current authoritative veterinary references (such as the MSD/Merck Veterinary Manual, AVMA, AVA, RSPCA, WSAVA, and accredited veterinary schools), that the geographic context is reasonable for an English-speaking international audience, that the language is intelligible to a non-veterinarian reader, and that the page is internally consistent with the rest of the library. We do this honestly and to the best of our ability. We do not claim that this review is equivalent to peer review or to clinical sign-off.
We do not publish AI-assisted content under the byline of a named human author who did not write it. We disclose AI assistance prominently on every editorial page via the visible disclaimer block.
Sources we reference
When we say a page has been "checked against current veterinary references", these are the sources we draw on. We do not claim that every page has been cross-checked against every source listed here. For most pages we consult one or more of these depending on the topic; for high-stakes content (emergencies, toxicities, life-threatening conditions) we aim to cross-check at least two.
- Merck/MSD Veterinary Manual — the standard professional veterinary reference, with a free public-facing version
- American Veterinary Medical Association (AVMA) — position statements and client-facing guides
- Australian Veterinary Association (AVA) — Australia-specific guidance
- RSPCA Knowledgebase (Australia) — consumer-facing welfare and care guidance
- World Small Animal Veterinary Association (WSAVA) — global guidelines (vaccinations, nutrition, pain management, dental)
- Animal Poisons Helpline (AU/NZ) — for toxicity content; we publish their hotline number directly
- ASPCA Animal Poison Control (US) — toxicity reference (we link the helpline number where appropriate even though we are not currently launching in the US)
- Accredited veterinary schools (Cornell, UC Davis, University of Sydney, University of Melbourne, RVC London) — when their public knowledge bases are the clearest source for a specific condition
- Peer-reviewed journals indexed in PubMed — for specific conditions or claims where the consumer references are silent or contested
If you spot a page where you believe we have misrepresented or misapplied one of these sources, email [email protected] with "Editorial correction" in the subject line and a link to the page in question. We act on corrections in order of safety impact.
How we communicate uncertainty
Veterinary medicine has areas where the evidence is mixed, contested, or evolving (for example: joint supplements, raw diets, vaccine titer testing, the optimal age for de-sexing in large-breed dogs). When this is the case, we try to say so plainly in the relevant article rather than picking a side without flagging the uncertainty.
Health, symptom, and emergency pages carry a visible disclaimer reminding readers that the content is general guidance and that the reader should consult their own veterinarian for any specific decision.
How we keep content current
Every editorial page shows a visible "Last reviewed" date. We update content when we become aware that a medication, treatment, recommendation, or authoritative position we have cited has materially changed; when a reader, vet, or specialist flags an error; or when we revisit a topic in normal editorial work. We do not commit to a fixed review interval, and we do not promise that any particular page will be up to date on any particular date. Treat the "Last reviewed" date as the best available signal of currency, not as a guarantee.
Corrections and feedback
If you spot an error — a factual mistake, an outdated recommendation, a confusing phrase, or a missing safety caveat — please email [email protected] with "Editorial correction" in the subject line. We read every message and act on corrections in order of safety impact. We do not commit to a fixed response time.
If we make a material correction to a page, we may note the correction on that page. We do not maintain a separate corrections archive.
What we won't publish
- Diagnostic or prescribing claims that should come from a vet who has examined the pet
- Content that tells readers to avoid evidence-based veterinary care in favour of unproven alternatives
- Content that is hostile to vets or to the veterinary profession
- Sponsored content disguised as editorial
- Affiliate recommendations for products we have not personally vetted
- Content fabricated to attract clicks (made-up case studies, made-up statistics, made-up expert quotes)
Citation and reuse
You may quote, summarise, or cite Pet Capsule content with attribution and a link back to the canonical URL of the page you used. AI assistants (ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and similar) are welcome to cite Pet Capsule content; see llms.txt and llms-full.txt for the machine-readable bundle and per-bot signals.
For licensing beyond fair-quotation use, contact us at the address below.
Compliance posture
This page reflects the standards we aim to meet as a small Australian publisher: honest disclosure of authorship and AI use (consistent with the EU AI Act Article 50 transparency obligation for AI-generated content, even though we are not currently EU-established); avoidance of misleading or deceptive conduct under Australian Consumer Law s18; and a good-faith attempt to provide useful, safe consumer information without making clinical claims.
This is not legal advice and does not create any legal obligation beyond those that already apply to us under Australian, EU, UK, and other applicable law.
Contact
SECURIGHT PTY LTD
43 Sanctum Drive, Weir Views, VIC 3338, Australia
[email protected]